business book of the year award winner

Ali Abdaal
Ali Abdaal
Productivity YouTuber, Podcaster & Ex-Doctor
Derek Sivers
Derek Sivers
Entrepreneur & Author of "Anything You Want"

The Unfair Advantage

How you already have what it takes to succeed
The groundbreaking book exposes the myths behind success, illuminates the real forces at work and shows how they can be harnessed in your favour.

Get your copy of ‘The Unfair Advantage’

Download a free chapter of the book

Sign up below to preview a chapter from the book.
Thank you! Your submission has been received!
Oops! Something went wrong.

What makes people successful?

Watch as You-Tube sensation Ali Abdaal reviews “The Unfair Advantage”
and offers some key insights.

In this book you will learn...

The Success equation
The M.I.L.E.S. Framework
The value of understanding Unfair Advantages
What to do if you can't see your Unfair Advantages
The importance of mindset
Learn the Concept

About the authors

Ash Ali and Hasan Kubba are startup entrepreneurs. Ash skipped university to follow his passion and went on to become a serial.tech entrepreneur and the first marketing director of Just Eat (one of the UK’s first tech unicorn companies - now worth over £5 billion). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the corporate ‘rat race’. They have each spoken at TEDx and advised and mentored hundreds of startups all over the world, and are passionate about spreading the opportunities of entrepreneurship.

Meet the Authors

Praise for ‘The Unfair Advantage’

"What a masterful and thought-provoking book: a must for every entrepreneur regardless of the stage of your journey"
Byron Cole
Byron Cole
Entrepreneur, Author & Speaker
"A snappy, thought-provoking book that will help anyone make something of their own unfair advantages"
Bianca Miller-Cole
Bianca Miller-Cole
Entrepreneur & Author of "Self Made"
"Inspirational... if you are looking to get into entrepreneurship this book provides the practical advice to get you started."
Mark Martin MBE
Mark Martin MBE
Founder, UK Black Tech
"Breaks down how people from all walks of life and backgrounds can achieve unfair advantages... An indispensible handbook"
Dion McKenzie
Dion McKenzie
Founder of Colorintech
In a no-nonsense approach, this book shows you the truth that business and life aren't fair, and goes into the methods and practices to let you take full advantage of your unique skills and assets
Rune Sovndahl
Rune Sovndahl
Founder, Fantastic Services
There is only one life, and things are pretty good, but 'The Unfair Advantage' will give you the fairest advantage of them all
Robin Waite
Robin Waite
Founder, Fearless Business

Get your copy of ‘The Unfair Advantage’